2010
Sulhwa Cultural Exhibition
Promotional stuff and book design for Sulwha cultural Exhibition. It is about Korean craft design. It is mixed contemporary artist and traditional masters. I try to visualize what is contemporary translation from our traditional heritage. It start from deconstruction of Prunus mume flower patten (it was used by Korean palaces and buddhist temples in Korea) based on it's basic structure then reconstruct itself. Those patterns are result of process.
Client is AmorePacific, cowork with Jin Jung
offset printing | pearl coating + laser cutting
